5 Ways to Make Your Listing Stand Out
The majority of travelers nowadays begin their search for holiday rental properties on listing sites. There is a vast sea of air BnB, Vrbo, vacation home, cottage, villa, and cabin listings available on the internet. So, how do you stand out from the crowd and make your listing appealing? Lucky for you, we've compiled a list of methods to help pique the interest of your target audience!
You must ensure that your listing has enough visual appeal to grab the attention of potential customers. In other words, providing a lot of great images to highlight all of the best features is more important than you think.
Becoming a wonderful host and producing a 3D floor plan are essential as well! Continue reading to find out how to make your listing stand out!
5 Ways To Make Your Listing Stand Out From Other Vacation Properties
In the marketplace, thousands of vacation rental properties constantly compete for bookings. So it would help if you came up with proper strategies to make your listing shine and stand out among the others.
Fortunately, you can focus on five areas right now to help your listing make an immediate impact –
1. Understanding And Establishing Your Market
Understanding and establishing your target market is the most critical way to ensure the success of your vacation rental home. Without understanding your target customer, you can not offer them precisely what they are looking for.
Many believe that making a listing appealing to everyone will result in more bookings. But the opposite is also true, and it can simply end up not appealing to anyone. To set yourself apart from the competition, make sure to recognize your target market.
Vacation homes tend to differ from regular rentals as they have a specific target audience and generate seasonal revenue. In any real estate business, you must know who the property is for, what to expect during peak seasons and off-seasons, and who visits the area and when.
For example, during summer, a property beside the beach or lake has more potential to attract more attention. But in the winter, a property near the ski resort will garner greater attention.
2. Understanding The Needs Of Your Potential Clients
Like any other business, as a property manager you should understand what your customers want and how you can make your vacation rental appeal to them. Having a vacation rental that doesn’t match what the guests desire is pointless. You may believe you are handling your business correctly, but you can still be completely wrong.
Examine your competitors in the market to check out what they are offering their guests to follow their strategies. Some trendy strategies vacation rental homes are following nowadays are –
- Using a booking system that is straightforward and quick for guests to use.
- Maintain the cleanliness and hygiene of the property and regularly check the cleaning staff.
- Pamper the guests with luxury toiletries, a welcome basket, and lovely bedding.
- Sending the guests a ‘Thank You’ email to express gratitude for their visit.
3. Improve The Interior Decoration Of Your Property
Enhance the appearance of your property to attract more visitors and customers to your vacation rental home. Overall, the process of brightening up your property may be similar to that of decorating your primary residence. But there are a few specific areas you can focus on to make your vacation appear more luxurious.
When interior designing your short term rental vacation property, you must consider the lighting, color scheme, durability, and materials. To help it look more appealing and exciting, carefully choose a specific color scheme and stick with it. A simple and fresh paint job can do wonders for your property and even transform its entire look.
Choose a suitable color combination to impress your guests if you plan to go for solid colors. Lighting can also make or break the entire look of your property, so it’s essential to be strategic with it.
In this era of social media, people love to take photos of everything, so they also like to be around good lighting. So make sure to install good lighting around the property.
Additionally, conduct thorough research on what might be best for the property’s decoration. You can even seek help from professionals for this. No matter what, avoid choosing inferior materials, which may cause problems in the future.
4. Use Guest Reviews As A Marketing Strategy
Every successful business strives for positive online reviews. So why not apply this principle to your vacation rental home listing? There may be ten or even twenty other listings in your location, but how many of them have hundreds of 5-star ratings? There wouldn’t be many. But if your listing has a significant number of good reviews, it will result in higher search engine rankings.
Good reviews also build the necessary trust among your target customers to feel more comfortable with booking your property. There may be a few negative reviews, but that’s nothing uncommon.
A rational customer is more likely to disregard the negative ones if most reviews are positive. So you can turn reviews into a powerful tool to shift your audience away from your competitor’s property and onto your own.
5. Photos, Videos, & 3D Floor Plans!
Adapt to the latest trend and give your customers a 3d rendering of your vacation home, so they know what to expect! Our 3d renderings are one of the trendiest developments in the vacation home rental marketplace, and it’s not present in all properties. Creating one can take a lot of time and effort to DIY. You can easily take advantage of this fantastic strategy with 3D My Rental as a resource.
You can also hire a pro photographer to take high-quality pictures of your property during special events or different seasons. Drones can also take aerial photos highlighting your property’s beautiful views and well-maintained landscaping.
But pictures tend to lack the spazz that 3D floor plans have! If you wish to give your potential guests a better idea of how your cottage, lake house, or summer house feels to walk through, a 3D rendering of the establishment would be the right thing to do.
You can hire professionals like 3D My Rental to render your property’s pixel-perfect 3D floor plan and successfully woo your future guests. Using these cutting-edge technologies will improve your marketing strategy.
Your rental vacation property is continuously competing for bookings among the thousands of listings on the market. If you're trying to figure out how to make your vacation rental listing stand out from the crowd, we hope this article will come in handy.
Thank you for taking the time to read this far.